The best-laid plans are valueless until you know how you are supposed to use them. The Golf Business is one of many parts. Agronomy, Golf Car Fleet Management, Merchandising, Food & Beverage, Hospitality, Tournament Management, etc. The market place today is demanding. To be successful in golf today, presentation is the key to a success formula in golf course operations.
Presentation breaks down into three main categories:
1) What the customer sees,
2) What the customer hears and
3) What the customer feels. When we place working capital in the appropriate amounts with correct goals for these categories, success is achieved. I know this is true because I have done it several times.
Creating a team that provides unparalleled service will be what it takes to set your facility apart and create repeat customers.
Understanding your market and their needs is a major component of creating a financially profitable and growing golf operation.